This isn’t a buzz phrase, it’s a valuable tool that your business needs and it forms an important part of a successful marketing campaign. If you’ve heard it all before, but you’re still not convinced – sit back and let us explain why your business needs content marketing.
- Online Presence – It isn’t enough to just have a website these days, you have to do something with it. The key to creating a strong online presence lies in effective content marketing. Why? Well, it ensures that your message is reaching the right audience.
- Thought Leadership – This is the perfect vehicle for growing the businesses agenda and establishing your brand as a leader in your industry. Part of creating content is to show your knowledge and expertise in any given area. Creating quality content will show your potential customers and followers that you can be trusted.
- Gain Followers – While the follower counts on social media and beyond aren’t the key component, reaching your target audience is. Content marketing is an ideal way to gain attention and boost your business. Offer people relevant content that is compelling and it leads to shares, more attention, and more of the right type of followers.
- Advancing Sales Cycles – There are different stages of a sale and providing the right type of content at each stage is key. A good firm will help you align the content with the right step of the journey. It’s essentially leading them through the
- Search Engines
How often do you use a search engine? Probably multiple times throughout the day and so do your customers. Why? To solve their problems, to learn something, and sometimes to prove someone wrong… Regardless of the why the best opportunity your business has to capture the attention of potential customers is through search engines. Part of content marketing is SEO, which is all about getting your page ranked better on the pages of a search engine. Google, in particular, updates their algorithms quite frequently to ensure they are providing their customers with the best results for their search. For this reason, it is vital that you invest in content marketing and ensure that it is updated regularly. One thing Google does is ranking high-quality content – that means new posts and regular content updates. Keywords are great, but you can get punished for overdoing it. The algorithm will flag up content that doesn’t read naturally.
- A Call To Action
What would be the point of going to all this trouble unless it spurred a prospect into a sale? Providing content of a high quality regularly should answer questions, provide information, and solve problems for consumers. If you do this successfully it will lead to them taking action to put this information into practice, which of course, would be using your services or product. Keep this in mind when creating content, especially when trying to attract the Millennial crowd.