Influencing potential customers via your online content is imperative for any online business out there. In this age of the internet, a good content marketing strategy is the only thing that will help determine your future sales and revenue. Many get confused between a content strategy, content marketing, and a content marketing strategy when all these terms are different from each other in various aspects.
In this post, we look to understand what content marketing strategy is how can you make the right use of it for your business.
Content Marketing strategy
Content marketing strategy is a mix of two different elements i.e. content marketing and content strategy. A content strategy involves deciding upon the content of a website and how it will be put forth in front of a customer whereas content marketing involves using the website content to attract more people and turn them into potential customers for the business. A content marketing strategy is a plan to create, maintain and deliver a useful marketing content that will help attract visitors and help acquire a targeted audience.
While there is no definite guide to making the “perfect” content marketing strategy for your business but there is a way to create one that suits your business needs:
1. Defining your target segment:
You cannot proceed with a content marketing strategy for your business without defining your target audience once. Get to know your target segments and who exactly would you be catering to and understand their need for your product. A good way to ensure that is using an elimination approach. Make a comprehensive list of customers for your business and start an elimination process till you arrive at the best suitable target segment. Now concentrate your marketing efforts on marketing your content to this particular segment.
2. Create a persona of the buyer:
Your job doesn’t entail you to finish by just defining your target segment. How would you go about creating content for your website and marketing the same unless you are well aware of the customer and his expectations? As a business, you need to understand that every customer is unique in their own way and that’s why understanding their perception is important. Look to create a buyer persona that will help provide relevant and value-added content to them.
3. Execution and conversion:
Once you are clear about your target segment and subsequently the buyer’s persona, it’s time to execute your plans into motion. Your goal here should be to turn that casual visitor of your website into a commercial value adding a customer. You need to execute and follow up on a strategy that entails these visitors into buying your product and sign up for your services like emails, newsletters, customer surveys etc. Conversion is the key here.
The success of your online business depends on how well you can strategize and put that plan into action. A general assessment of your target audience along with your online content is important if you wish to make your content marketing strategy work for you.