While this may seem like a wild conjecture of sorts but you can actually take help of your employees to network and help grow your business. Branding and promoting your business is not a task that should be limited only to the marketing and sales department but rather a responsibility that can be shared by every person in the organization. This, however, doesn’t mean that you bombard your employees with all the ideas of the business and then ask them to market it in the outside world. Nobody would like to do that, period.
As an entrepreneur and business owner, it falls upon your shoulder to pick and choose information pertaining to the business and discussing it with the team as to how they can do their part in promoting the business. In the age of social media and internet, many companies are bringing their employees to the fold like Starbucks, whose employees are promoting the business in their own sweet way by tweeting and posting on social media. In Zappos, the employees even receive a special Twitter training where they are encouraged to share updates about their work.
Facts Pertaining To Online Networking
Simply encouraging your employees to share the company’s social media’s updates can increase a company’s following drastically. A global workplace study conducted by Gallop found interesting details pertaining to online networking:
• The survey found that only 13% of employees working all over the globe feel engaged at work.
• A whopping 88% of employees use one or the other form of social media for personal use.
• About 50% of employees share videos, pictures, and messages about their employers from time to time.
• Around 39% employees have used a social media outlet to share positive comments and praises about their employers
• 16% employees have used a social media platform to share criticism and negative reviews about their employers
Opting For Online Networking
Employees can be motivated to market their company and this can be done in some effective ways like:
• Creating handy guidelines:
Many companies make the mistake of dictating a “What not to do” approach in their social media policy which can be more of a deterrent than a motivation. This can be avoided by providing general guidelines and showing them success stories of other brands who have managed to build a strong successful profile in the market with the same strategy.
• Allowing flexibility of approach:
Your employees need to be a given a platform to raise their concerns without making them follow a cut and paste marketing content on their social media platform. It is better to be flexible in your approach and let your employees create their own personal brand messages without hindrance.
• Keeping it clean:
A challenge faced by many employees is blurring the line between their personal and professional lives. Some may have no problem in marketing your company’s content while some may want to keep these two variables separate. It’s important at such times to let your employees decide for a course of action without putting them under any pressure.
Networking should not stay confined to only entrepreneurs and companies but letting your employees get on board with your networking plans can work wonders for your business in the long run.