So you have created a new website, put some content and are now eagerly waiting for visitors to come to your website. Well, we have some bad news for you. If this is all that you have done on your company’s website then get ready to be disappointed. Simply launching a website just doesn’t guarantee you search traffic.
Now, who doesn’t want to show up on top of the search results? When people are searching for a product or service online, it is more than obvious that they will spend more time looking the top search results first before coming to your website. It is a fact that 75% of users don’t bother going past the first page when searching online.
1. Search Engine Optimization:
One of the most searched topics on the internet today is SEO and yet it remains not understood by most people. To sum up it a few words, SEO focuses on getting a website content to rank highly in different search engines. Making your site more engine search engine friendly should be the goal here. There are different aspects of SEO and it a vast topic that starts with On-page SEO, Off-page SEO and also On-site SEO. You need to make sure that your website is not only indexable and ensure the fact that all the important parts are crawlable by Google bots. It is imperative that you take care of URL’s, titles, descriptions, tags etc when creating your content. You also need to create SEO optimized content to attract organic traffic to your website. Making an SEO optimized content is not easy and involves a multitude of steps like doing keyword research, written content based on target keywords etc. to make your site search engine friendly.
2. Get On-page Optimization in sync:
On-page optimization refers to all measures and factors that have a direct effect on your website and web page listing in search rankings. You need to pay more attention to your op-page optimization on the website as it can be the difference between being listed on the 5th page of search results and being on top of the listing. Many businesses make the mistake of ignoring this basic factor while developing their website.
3. Attracting High-Quality Links:
Links to your website play an important role while attempting SEO for your website. Infographic distribution and guest blogging are great ways to attract high-quality links. Many businesses make the mistake of putting too many links rather than just focusing on building quality links that have more relevance and such a thing takes time and patience. Google constantly rolls out newly updated algorithms to clean the clutter of search engines and keeping spams away from search rankings.
4. Social media promotion:
One of the simplest and effective ways of increasing site traffic is to go for social media promotion. Make it a point to have content that is shareable and adding social bookmarking buttons to your website.
So start chipping away the useless chunks and pieces from your website and be on your way to creating a high traffic website.