Gone are the days when we used to type out e-mails to individual prospects, jot down the schedule for campaigns and content amongst other redundant manual tasks. With marketing automation, you can now save your time on email and campaign automation, reporting and analytics, to name a few.
Marketing automation is undoubtedly exciting as it enables you to find new customers, increase loyalty among your existing customers and prove ROI with the least efforts.
So what is marketing Automation anyway?
It is a software-based platform which you can implement in your brand strategy to drive more leads, optimize your spend, increase leads and convert them into sales. Note that the marketing automation doesn’t do the entire job for you but only helps in automating the repetitive tasks which can nurture the leads while you are asleep. It also helps in improving your performance gleaning some useful insights.
As a simple definition, marketing automation blends software and technology to perform sales and marketing more effectively through multiple channels.
Let’s look at some of the positive impacts automation has on businesses:
The main advantage of using automation for marketing is the ease in doing business. It connects all the process in a central hub so that you can detect what your leads are up to and can get an insight on how to nurture them with the right content. The key is to provide content at the right time and through a right medium, thereby having more chances of conversion.
Being centralized, marketers can smoothly generate leads, manage their customer relationships as well as the marketing spend.
Relieve From Performing Redundant Tasks
Tasks like posting on social media, automating e-mail communication and automating ad funnel relieve marketer to spend time on things which required attention. Thus giving time to do more tactical work such as high-level aspects of marketing strategy, be more creative and creating high-quality content.
Learn more about E-mail marketing strategies with this essential guide: E-Mail Marketing Strategies That Can Be Used By New Businesses
These level of efforts in addition to the marketing automation strategy drive results with a better productivity ratio, generate more revenue and more success to the overall business.
There are some free resources available online which you can use and test to get a hang of it. Some of the popular CRM tools are FreshSales, ZOHO CRM and Hubspot.com etc.
Flatten Your Sales Funnel
You can reduce the amount of time from a lead to a prospect to a sale. Decrease the amount of time on someone who has a genuine interest in your company until they are customers.
With proper communications, you walk them through the steps and you can probably answer their questions. Thereby identifying the concerns and the core aspects of the queries to guide your prospects on the go.
By doing that you are automating information through a series that helps to prioritize who you can contact first, identify the potential leads who has expressed needs that you can act on.
With flattening and implementing marketing automation, you are sure to close more deals on the right leads at the right at the time.
“Over the next two years, an additional 21% of Marketing Leaders plan to use a Marketing Automation Platform.” – Salesforce State of Marketing (2017)
Here are some of the automation features that give enough reason to switch to smart marketing strategy if you haven’t already-
- Email Automation
- Dynamic Form Builder
- Built-In CRM
- Landing Page Builder
- Social Media Management
- Anonymous Visitor Identification
- Dynamic Emails & Landing Pages
- Blog Builder
- Dynamic Lists/Segmentation
- Lead Scoring
- Behavior Tracking
- Sales Notifications
- Campaign optimization
- End-to-End Reporting & Analytics
- Brand Marketing
Boosts Client Retention
Once you build a business with a customer it is also essential to enhance it if you are looking for long-term business. Try automating emails to existing customers to retain their valuable association. Educate your new customers about your company and your offerings to increase their engagement. This way you can maintain a balance without being physically involved every time.
Set a goal to offer the prospects with highly relatable content that helps them to turn into customers and eventually into delighted ones. There have been many cases where the company has managed to generate new revenue enjoying an excellent return on the investment.
Despite the potential that marketing automation offers to connect with leads and convert them to customers, many brands still use marketing tools as simply glorified email distribution. Did you know – Marketing automation softwares can drive a minimum of 14.5% increase in sales productivity?
Automation is a high-impact alternative that guarantees both reach and relevance. Therefore this is the right time to maximize the resource and achieve more by doing less.