If there’s one thing that is crucial to increasing your existing customer base it is staying in regular contact with them and any potential customers that come your way. Growing your base doesn’t need to be as complicated as it sounds, there are plenty of simple steps you can take to expand your customer count.
- Free Newsletters
If there’s one thing everyone loves it’s something for nothing and any business can afford to produce a free newsletter. It’s an excellent way to provide your existing and potential customers free information about your business, what you have to offer, your values, and providing high-quality content on relevant subjects. Most web viewers are happy to offer up their email address in exchange for free quality content.
- Gather Opinions
As a customer leaves your site offer them the chance to complete a survey (if you can offer a prize draw along with this more people will fill it out). The key is creating a survey that is short and to the point and will offer you adequate insight. People don’t mind taking a minute or so out their day to let you know what they think of your website.
- Customer Service
There is little more important in business than customer service. So, each customer should be treated respectfully and offered appropriate service. Remember, happy customers tell their friends and now they can share that satisfaction with social media. On the other side of the coin, unhappy customers tell more friends and also have the power of social media. Invest in customer service training if you really want to grow your customer base.
- Fresh Content
Creating fresh content isn’t just important to your SEO ranking, it’s equally as important to growing your customer base. If you offer fresh content regularly and show your customers (and potential customers) that you have important information and tips to share then you will get a steady stream of visitors. More importantly, people will share your content and this will naturally attract a wider audience (particularly the one you are trying to attract).
- Social Media
Every business should have a social media presence these days. If you think of the average Facebook user who has hundreds of friends you realize just how big a role social media can play in spreading your message. If you offer valuable content you can see your shares increase thus a steep growth in your customer counts. The key is knowing when to post, where your target audience spends the most time, and at what times they tend to frequent certain sites. This will ensure your content gets noticed and has every chance to spread like wildfire.
Don’t forget to invite and encourage your current customers to like and follow you across social media – that’s why it’s important to link your accounts to your website so that you are easy to find. Additionally, provide your existing customers with offers they can share with their friends and also allow customers to send friends emails to build your mailing lists.
Incentives and contests are an effective way to encourage customers to like and share your posts. If you have an existing product you can contact some of the major social media influencers with a freebie to write about your business. Millennials are far more likely to trust the word of influencers these days.