A social media strategy is an important prerequisite for any business looking to establish itself in the market. In today’s time, social media is one of the powerful a business can have in its arsenal and a right social media strategy can take you places. Now, you don’t always need a team of social media experts at your disposal to taste success. Even a simple and sensible strategy done on a budget can suffice your plans of making an effective social media strategy for your business. Listed below are some steps that can help in this endeavour of yours:
1. Know your audience:
As simple a way of saying it, you have to understand and know your audience before you go about deciding a social media strategy for your business. A clear idea about your potential customers and more so a narrowed down detail of detailed specifics with regards to age, income, demographics will help plan a customized social media strategy for your business. For example, a clothing apparel group aimed at teenagers and college going people should not be making strides trying to market its products to the age group of 25-40 which is usually an office going, crowd.
2. Check the competition:
Keeping a tab on your competition is an integral part of formulating your own social media strategy. Why? Because your competition is trying to pick and target the same kind of customers like you. Not checking on your competition means giving away leverage on learning from their mistakes and successes. Look out for the top 4 competitors in your business and learn exactly which social media website are they using and are active on. Learn about their online ad campaigns, how their product is making all the right noise, what kind of online videos have they put up to target potential customers?
3. Create social media marketing goals and objectives:
Once you are done analyzing the market factors and keeping a tab of your competition within your domain, aim for creating your own social media campaign. The first step to tackling this problem includes establishing your goals and objectives. Here is a list of social media goals and metrics to look out for:
• Driving traffic to your online website
• Increasing brand awareness
• Generating new leads
• Boosting brand engagement
• Building your business’ online community
• Growing revenue of the business
4. Choosing an online channel:
The next step in creating a social media strategy involves choosing your choice of online channel to target your customers. It could be Linkedin, Facebook, Pinterest etc. Once you have identified your channel, it’s then time to create engaging content. Hiring social media influencers is one good way to ensuring that your social media strategy stays on point. If you are doing everything in-house then look for content ideas that will be beneficial for the business like infographics, ebooks, blog posts, images, and videos etc.
Building a social media strategy for a business takes time and commitment and every social marketer today is in the game of one-upmanship to capture their share of the market. Play to your strengths and have the confidence to create a formidable social media strategy for your business.