How many times have you encountered moments when your friends, family, and colleagues say, “Hey, let me know if there’s anything I can do to help you.” And how many times you have said, “Sure, I will let you know if something crops up.” Well, how about trying to capitalize on that opportunity now, in this moment. This could be an opportune moment to capitalize on and making the most of it. As an entrepreneur trying to set your business, it’s imperative that you take help from all corners you can get. There is a multitude of ways you can promote yourself and your business in a simple, cost-effective and sometimes costly way. Below is a list of some of the things that your contacts and referrals can use to promote your business:
1. Distributing information pertaining to your business:
One of the most effective ways to get other people to notice your venture is to go the traditional way of distributing information regarding your business. Your contacts can hand out flyers and distribute them around their locality and within the premises of the city or they can display your firm’s advert on their offices, homes, bulletin board etc. If these adverts and flyers are placed effectively and efficiently, your business can easily come into the notice of other people.
2. Invitation to attend seminars and events:
Your sources can help you get entry into seminars and events that you are not a part of via personal invites. For example, a friend of yours who is a part of a doctor’s meet where they work invites you, an online chemist and druggist store that provides at-home deliveries of medicines. A platform like this can be a good way to promote your business and also provided you with an opportunity to meet other prospective sources and clients.
3. Endorsement of products and services:
Your network sources and contacts that are using your company’s product can informally endorse them in conversation and small talks. A word of mouth referral is always a great way to market your product and if more people talk about your products and its effectiveness, the more chances there are for people to try out your products. An easy and effective way to promote your business.
4. Prospective referrals:
One of the best help your business can get from your sources are prospective referrals. Some people who might need your product or want to get involved in your business as a potential partner or an investor get to hear about your business through your sources. Your sources can then provide these prospects with your contact details. As and how your number of referrals increase, so does your company’s potential of increasing its business.
Promoting your business via people might seem like an unconventional idea for many entrepreneurs but it certainly works well to your advantage if done right. So what if you don’t have a huge budget for marketing, you can certainly take advantage of avenues like these to promote your business.