E-mail marketing has long been a part of an effective marketing tactic used by companies. It stands testimony to the efficiency of this system which still continues to serve as an important channel for millions of businesses. For businesses all around the world, email marketing still remains as one of the best methods to find new customers and retain old customers.
Email marketing is an advertising strategy that helps connect internet users with businesses through a channel that is simply a plain old email delivery system. Ir can be used in a multitude of ways like building brand loyalty, seeking new customers and encouraging repeat business from your loyal patrons. If one goes by the stats, a recent study from eMarketer revealed that email marketing has an effective median ROI of 122% in comparison to direct mail marketing that stands at 27% and social media marketing that stands at only 28%. So as a new business, how do you devise email marketing strategy from ground zero and turn it into an automated large sales generating system?
1. Make the sign-up process easy:
The first and foremost thing to consider is to make your sign up process hassle-free and easy. Try and make your registrations clutter free and avoid extra information which might do more harm than any good. A good way to ensure this is to keep your sign box up ahead on the website and another link to the email marketing signup on your social media page, whichever you are using.
2. Keep your page mobile friendly:
There is an increasing crowd of smartphone users today than ever before and there are more chances that your emails are seen on smartphones rather than PCs. Did you know that 55% of smartphone customers have made at least one purchase after receiving a mobile promotional email? It’s a better practice to keep your website and emails smartphone friendly. Making use of short and engaging content will ensure that a first-time consumer doesn’t deter away from your email.
3. Grab the reader’s attention:
Your email needs to grab the attention of the reader from the very gets to go. Therefore keep an effective subject line to hook your reader from the beginning. Most readers don’t ever go through the entire e-mail so start by giving away some offers or discounts, maybe a teaser for your new product. The more engaging the content, the more the chances that the customer will give time to reading your mail.
4. Follow best practices:
It doesn’t pay to look like a spammer. You can be sure that no one would ever pay attention and your mail will end up going straight to the spam folders. Consider following best practices and standards while sending bulk emails. Get these basics right with your email vendors before opting for their services.
In this age of smartphones and social media, traditional email marketing still hasn’t lost its touch and if used in the right way can prove to be a beneficial tool for your business.