There is truth in that old adage about success being more about who you know, rather than what you know. Networking is evidence of that and if you are questioning whether it helps your business, then question no more because it absolutely does help.
It’s a valuable tool that every business person should have in their toolbox – it’s an effective way to learn more, expand knowledge, and get the advice of successful people – all while growing your client list and spreading the word about your own business.
The Benefits of Networking:
When you participate in networking events and join groups you automatically gain referrals and leads that you can chase up to convert into clients. The important part of this is the quality of those leads as compared to other types of marketing.
What is a business without an abundance of opportunities? With networking comes opportunities and they can be vast. Whether it’s client leaders, opportunities to speak or write, joint ventures, partnerships, or even sales – it’s endless. The important thing is that you’re choosing the right opportunities and not just jumping on board with anyone and everyone that makes an offer. You should choose those that align with the values and vision of your business.
Back to that who you know business – it really is true and building a base of relevant connections is an important part of the business. It means that when you run into trouble you have contacts you can call on, whether it’s for advice or more profound assistance. Remember, everyone that you network with has an existing network that opens up to you. If you ask the right questions you never know who you’ll meet.
Part of joining the networking crowd is raising your profile. Attending these events, whether business or social, is a great way to get yourself noticed in your industry. You can show off your knowledge and let people see how reliable and supportive you are, thus building your reputation. So, be ready to offer advice, tips, and hints to those in need. You’ll gain more leads that way.
Speaking of advice, having a strong network to call on is great for seeking advice. The important thing here is to call the right person to answer the right questions, otherwise, the advice you receive won’t be the right stuff.
One largely ignored benefit of networking is what it will do for your confidence. Putting yourself out there forces you to talk to different types of people thus building your confidence levels. That’s important as successful businesses require confidence and the ability to build connections. The more you network the better you will become at it and the more it will benefit your business.
The crowd you surround yourself with can have a lot of influence over your actions and who you are as a person. So, building a network of positive and successful people will only help you and your business grow.
Yes, you gain a sense of satisfaction from helping others and having a business relationship that is built on mutual respect. Another positive aspect of networking is friendship. While it may not be business related exactly, it is a benefit to you as a person and your happiness can impact the success of your business.