In today’s competitive era every business is striving towards rapid growth. How can growth be achieved? What be all techniques used? These are some of the questions incessantly runs in our mind as an Entrepreneur. Be it a startup or well-established businesses, both are juggling behind in raising a market share and a market value.
Not only this, companies are investing a lot of their times in organizing campaigns, creating unique tactics and organizing vital communication channels. Well, it is not easy to be on top of the game! At times even a unique strategy fails which indirectly leads to a business failure.
With the evolution and growth of technologies, techies have designed various tools that would enhance business growth. According to research, 88% of the marketers use up to 10 tools to make their tasks manageable. In this blog, we have covered 4 marketing tools that will help in the growth of your business.
Website Speed Test – Pingdom
Potential customers are searching for a swift result over the internet. If your website is not delivering results within expected time or making a customer wait for a website to load they will just skip over to your competitor. Page load time affects conversion rates. If the loading time increases there will be an increase in bounce rate of approximately 35% of the total count.
Hence, it is important to track website’s speed on a regular basis. Pingdom is one of the cost-effective tools which will help in monitoring performance of the website and helps to track traffics and bounce rates.
Website Analytic tool – Google Analytics
Google Analytics help’s in tracking the performance of a website. You simply have to add a piece of code to all pages the of a website which will help you track down data such as;
- Who is visiting the website?
- What are visitors doing on a website?
- Where are visitors coming from?
- Why are visitors coming?
By activating Google Analytics, you get access to a lot of information which helps track each and every page of a website. These minute data allows developing smart approaches to converting visitors on the website.
Social Media Manager – HootSuite
Social media plays a vital role in promoting business. It is one of the major platforms responsible for business development. For a small business, social media such as Facebook comes with in-house management tools and so to some extent marketing activities can be tracked but for a big business where multiple social platforms are involved and tracking activities of all the platforms can be a cumbersome task.
Email Marketing Campaign – Constant Contact
If you are startup and searching around for an email campaign to initiate then Constant Contact will be the best tool which will cover all of your email marketing needs. If you are not sure about purchasing the tool you can simply avail of free trail services. Some of the features of Constant Contact are listed below:
- Helps in tracking results in real time.
- Creates professional looking emails & newsletters using its drag and drop feature.
- Helps manage a list of emails with its social integration feature for your marketing campaign.
Some more digital marketing tools such as Ahref, HootSuite, MOZ and HUBSPOT will help flourish your business by following certain strategies and by running campaigns.