Technological advancements bring along with it new tools, strategies and technologies that make an influential impact on businesses. The current scenario demands that marketer should enhance their online strategies and work on building the upcoming trends as this would assist them in staying ahead of the competition in the market as well as it will help them to stand apart from their competitors.
Here are 5 trends that will shape B2B marketing:
Use Account-based marketing to Drive your ROI
The most trending marketing strategies are digital account-based marketing technique. This technique provides realistic, pragmatic and responsive customer engagement. This helps to gain in-depth knowledge of the customers which enables the marketing team to target specific clients to deliver appropriate messages and effectual campaigns. This, in turn, offers greater opportunities for ROI than broad-based market campaigns.
Construct and develop your brand purpose into your social media marketing
Social Media Marketing has developed as a matured platform for developing a consistent brand messaging and engagement activities. This gives customers clear insight of the company’s value proposition and helps businesses to connect emotionally with its audiences. Social media platforms such as Instagram and Facebook are best options because of their high engagement rate and robust targeting options while LinkedIn lets marketers connect with right business people instantly.
Scale customized Engagement with Artificial Intelligence and Chatbots
By using tools like marketing automation software with AI capabilities or developing chatbots marketers can collect huge data about their customers. This will give them the understanding to know who their customers are and how to engage with them. Chatbots have the ability to personalize interactions. Incorporating such technology into your marketing strategies will give you the advantage.
The rise of content creation
Apart from text-based content consumers today want more of audios, images and videos too. Customer’s preference needs to be kept in mind by the marketers. They should make sure that the quality of content serves a particular purpose. The content should influence the customer on both rational and emotional levels.
Incorporate IoT into Digital Marketing insight engine
Technology has made it possible for a new flow of data that unveils consumer habits and preferences. This insight can help marketers’ strengthen their marketing strategies. For dynamic customer experience, marketers need to incorporate and build the Internet of Things into their marketing strategies.